White Paper
Strategic Thinking

The Social Media Effect on CX

Digital channels are proliferating. Consumers now use social media more often in different phases of the customer journey — to research brands and products before purchase or to immerse in its features, which increase their intent to buy, resulting in additional business challenges.
Download this White Paper
Download this White Paper

This increased complexity in the customer journey requires brands to rethink and adapt to deliver a customer experience that distinguishes itself from the competition. Now, brands must address customer needs while maintaining business goals. A social media strategy that balances efficient marketing efforts with caring community management contributes to seamless customer experience on social in this rapidly evolving digital world.

 In this white paper, you will learn about:

  • The influence of social media on each phase of the customer journey
  • The importance of a social media strategy in connecting content, ads, and customer care
  • The impact of positive customer interaction in terms of turning customers into advocates

 

Download now
Download this White Paper

This increased complexity in the customer journey requires brands to rethink and adapt to deliver a customer experience that distinguishes itself from the competition. Now, brands must address customer needs while maintaining business goals. A social media strategy that balances efficient marketing efforts with caring community management contributes to seamless customer experience on social in this rapidly evolving digital world.

 In this white paper, you will learn about:

  • The influence of social media on each phase of the customer journey
  • The importance of a social media strategy in connecting content, ads, and customer care
  • The impact of positive customer interaction in terms of turning customers into advocates