For the e-Retail industry in China, the rising number of consumers has opened vast opportunities for the sector’s overall growth. It has become a powerful industry in the country, with China’s massive population making almost half of the world’s online retail sales in 2016, proving the country’s purchasing power can result in exponential sales revenues for China’s e-Retail industry. However, according to our research customer service has a tremendous impact on customer loyalty and advocacy, and thus business results.

Our FREE white paper will tell you about:

✓ The importance of customer service in building loyalty and advocacy in China’s e-Retail industry

✓ Which customer service attributes consumers value

✓ The channels customers of the e-Retail industry in China prefer

✓ Customer service perceptions by generation